Every day, 2.5 quintillion bytes of data are created. Despite this wealth of data, business leaders continue to complain that they don’t have the insights they need and demand more than ever before from Market Research organizations. They want game-changing insights in real time. This should be viewed as an opportunity for Market Researchers, rather than a threat. With the right technology, researchers can now automate and streamline their data processes while providing clients with high-quality research in a clear and easily understandable format that drives action and, ultimately, game changing business results.
Women In Research (WIRe) and Confirmit are joining forces to help Market Researchers take advantage of innovations in data visualization, reporting and storytelling to positively impact the bottom line.
During this invitation-only luncheon, we’ll explore:
- Leveraging multi-channel/multi-source data to tell a comprehensive and engaging story
- Creating a compelling data-driven story to organize and explain research findings while driving action
- Implementing real-time, interactive data visualizations and reporting
- Best practice tips for optimizing interactive data visualizations
135 W 42nd Street
New York, NY 10036
|Tuesday, June 27
11:30am - 1:30pm
*This event is open to all who support the advancement of women in the Market Research field.
WIRe was founded in 2007 as a means of connecting and supporting women in the market research community. WIRe facilitates education, entrepreneurship and other career development goals through informal networking events around the globe, an educational webinar series, the “Office Hours” online Q&A series and a unique one-to-one mentoring program. Although the focus is on empowering and nurturing women in research, men are welcome to register and participate.
Co-Founder, Beutler Ink
Jenny Karn is co-founder of Beutler Ink, a premier digital marketing and strategy firm. Her team helps brands like Google, C-SPAN, Nat Geo, and Harvard process and promote their data through custom visualizations. She recently teamed up with Accel Partners to create Growthverse, an interactive exploration of the marketing technology landscape. Jenny is passionate about data-driven storytelling and was selected as one of the "Women Who Rock the Industry" by the Content Marketing Institute.
Product Marketing Director, Confirmit
Holly DeMuro is a Product Marketing Director with Confirmit, the world’s leading SaaS vendor for multi-channel Voice of the Customer, Voice of the Employee, and Market Research solutions. With offices around the world, Confirmit powers Global 5000 companies and Market Research agencies worldwide with a wide range of software products for feedback / data collection, panel management, data processing, analysis, and reporting. Holly has two bachelors’ degrees in business and marketing and an MBA. With nearly 20 years’ experience in business and technology, Holly brings a wealth of insight into the applications market research and the customer experience.
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